Wall Displays

There is a psychology in the presentation and buildup of stock in an area of a shop or a department, which are all in house fabricate.

• The lowest fixtures are up front; the next area, or midsection, is next in fixture height; and the back wall is the highest merchandising area.
• The basic custom idea is to make the back wall visible from the aisle or the front of the shop or area. The stocking of the back wall should not be minimized or disregarded. Store planners will wash the back walls with light or add perimeter lighting effects for emphasis. They will use the light under the fascia for attention and attraction, even spotlighting some of the super walls (the area over the stocked merchandise).
• The back wall is best used for coordinates, with top over bottom, or to create an impact for the classification of the merchandise contained within this area. The walls, whether they are used for hanging, shelving, binning, or a combination of these, are also treated in the light-to-dark, small-to-large, left-to-right manner of merchandising. Because the lowest hang-rods, shelves, or bins will not be visible from up front, a vertical presentation is used. Ordinarily, the lower part of the back wall is all but hidden by fixtures, sales help, and customers collected in front of it. The merchandise that is to be hung on the two levels of the vertical presentation will be shown red over red, yellow over yellow, and so on; the larger sizes of the vertical presentation will be shown on top; blouses on top, skirts and trousers on the bottom.
• Ideally, the back wall should be broken into coordinated groupings or color patterns to stimulate, please the eye, and alleviate the curse of uniformity and boredom. Endless rows of sweaters or jackets hung at the same level or binned without a break tend to be boring.