Uitnodiging: Solid Displays nodigt u uit voor SILMO Parijs

2024-09-11

Uitnodiging: Solid Displays nodigt u uit voor SILMO Parijs

We are delighted to invite you to visit our booth at SILMO Paris, one of the world's largest international trade shows focused on the optics and eyewear industry. We are excited to showcase our latest designs and solutions tailored specifically for the optical market.

Event Details:

Event: SILMO Paris 2024
Dates: 20 SEPT. > 23 SEPT. 2024
Locatie: Paris Nord Villepinte
Booth Number: HALL 6 - C113

At our booth, you’ll have the opportunity to explore our innovative display solutions, designed to enhance the presentation of eyewear products in retail settings. We are confident that our customized solutions will provide valuable insights and inspiration for your business.

We look forward to welcoming you at our booth and discussing how we can support your display needs.

Applications in Solid Displays

1. Custom Counter Displays for Eyewears

Through countertop display, your products can be neatly displayed and classified, and in this way, it is easier to highlight the effect of POS/POP, improve the aesthetics of the entire store, and gain shoppers' attraction and favor.

The counter display rack uses the existing counters of desktops of the store as the display platform. The classification highlights the display effort of the goods. The investment is relatively small, but it is necessary. Through a small investment, better sales and brand awareness can be obtained through promotion.

2. Custom Wall Mounted Display for Eyewears

The back wall is best used for coordinates, with top over bottom, or to create an impact for the classification of the merchandise contained within this area. The walls, whether they are used for hanging, shelving, binning, or a combination of these, are also treated in the light-to-dark, small-to-large, left-to-right, left-to-right manner of merchandising. Because the lowest hang-rods, shelves, or bins will not be visible from up front, a vertical presentation is used. Ordinarily, the lower part of the back wall is all but hidden by fixtures, sales help, and customers collected in front of it. The merchandise that is to be hung on the two levels of the vertical presentation will be shown red over red, yellow over yellow, and so on; the larger sizes on the bottom, smaller sizes on top; blouses on top, skirts and trousers on the bottom.

Ideally, the back wall should be broken into coordinated groupings or color patterns to stimulate, please the eye, and alleviate the curse of uniformity and boredom. Endless rows of sweaters or jackets hung at the same level or binned without a break tend to be boring.

3. Custom Floor Standing Display for Eyewears

Floor POP display stand, also known as FSDU (Floor Stand Display Unit), serves as a dedicated unit to showcase products within a store. Given its strategic location as the prime area of a store, designing an effective floor-standing display stand requires careful consideration to enhance the display experience, boost product awareness, and drive sales promotions.