Приложения
Application of POP & POS Displays
There are many types of display racks, mainly classified in two ways. One is by orientation, such as indoor, outdoor, spatial, ground, etc. The other is by functional use, including mural-style POP, hanging POP, counter-style POP, stand-up (display rack) POP, showcase-style POP, and so on.
Specifically Classified According to the POP Setting Place, There are the Following Types:
1. Storefront Displays - POP advertising placed at the front of the store, such as billboards, posters, store signs, stand signs, posters, large puppet standing billboards, physical large samples, high-altitude balloons, window displays, advertising umbrellas, indicative logo, etc.
2. Hanging Displays - Воздушные шары, бирки, висящие флажки, пустые упаковочные коробки и украшения, висящие в воздухе в магазинах супермаркетов, называются подвесным POP. Основная функция подвесных POP - создание в магазине живой и воодушевленной атмосферы продаж. Подувший ветерок вызывает различные движения, которые могут непосредственно привлекать внимание со всех сторон.
3. Window Displays – Window decorations, stickers, posters, etc.
4. Level Displays - 3-dimensional displays, baskets, poles, shelves, large puppets, etc.
5. Shelf Displays - Use the effective gaps on product shelves to set up small POP display stands, such as price cards, product brochures, table cards, product models, exquisite leaflets, small mascots, etc. Close reading "forces" customers to receive product information. It is an advertisement that directly sells products.
6. Wall POP Advertising - POP advertising attached to the wall, such as poster boards, hanging flags, billboards, stickers, decorations, etc.; use applicable facades such as walls, glass doors and windows, counters, etc. to paste product posters and flyers. The main functions are the beautification of walls and product notifications, with emphasis on decorative effects and rendering of atmosphere.
7. Display Rack POP Advertising - Small POP attached to the product display rack, such as display cards, DMs, price cards, billboards, shelf cards, etc.
8. Ground POP Advertising - POP advertising is placed on the ground from the storefront to the inside, with product display and sales functions, such as electronic display screens, electric modeling POP, etc.
9. Signboard POP Displays - Signboard POP includes a storefront, curtain, flag, horizontal (vertical) banner, and electric subtitles. The function of the signature POP is to convey the company's identification mark to customers, convey the information of the company's sales activities, and enhance the atmosphere of such activities.
10. Poster POP Displays - Poster POP is similar to a poster that conveys product information. The POP signage should pay attention to distinguishing primary and secondary information, strictly control the amount of information, and establish visual order.
Specifically, the POP Displays That Can Be Used in Different Places Include:
1. Outside the Store Advertising - Signboards, light boxes, lanterns, curtains, drawing boards, inflatable columns, etc.
2. Window Advertising - Stickers, posters, ultra-thin light boxes, small puppets, props, etc.
3. Door Eaves - Banners, banners, flags, balloons, light boxes, etc.
4. Door Wall - Posters, stickers, wall paneling, signboards, pennants, ring column displays, etc.
5. Door Level - Floor film, vertical pole, vertical sign display, floor basket, large puppet, ground stand, etc.
6. Door Frame Advertising - Fabric signboard.
7. Ceiling Space - Soft film ceiling, hanging signs, hanging displays, hanging flags, banners, etc.
8. Advertising on Goods - Labels, seals, price cards, display cards, etc.
9. Advertising on the Side of the Shelf - Shelf cards, films, stickers, etc.
10. Advertising on the Shelves - Display tables, counter racks, counter signs, change dishes, cash detector films, counter baskets, etc.
11. Elevator Advertising - Color white super transparent film, floor film, stickers, etc.