Alphabetical Word List of The Custom Display Stand Industry
The custom display rack industry has its own unique alphabetical word list. Let's take a look at the corresponding words in the order of the 26 letters.
A
Acrylic: A resin-based material used for fixtures, signage, and other display needs, also known as Plexiglass, it is available in many colors and sizes. Transparent acrylic imitates the look of glass, and is safer to use, but has a shorter lifespan due to scratching and fogging.
B
Bendable Plywood: Also known as Curve-Ply, Flecply, and Wiggle board, bendable plywood is made out of wood veneers with the layers running in one direction, this allows the panel to bend on a curved radius.
Bins: Containers or boxes for holding products or merchandise, they can vary in size, shape, and proportion and can be constructed of cardboard, plastic, metal stampings, or wood.
Blind Embossing: A method of adding dimension to a surface and creating a raised design without the use of inks or paints, it gives depth to a point-of-purchase (POP) display.
Brand Identity: Refers to the use of brand colors, a brand logo, and other identifiable graphic assets that appear to the perception of a retailer, a brand or a product. It describes how a consumer perceives the brand.
Brass: Second in popularity to chrome, brass finishes can be applied over steel or nickel or even on soft brass itself. This finish requires extra protection and care.
Bronze: A brown and dark finish with a mere metallic glint, it requires special care, special handling, and special lighting on the selling floor.
Buildup Display: Merchandise presentation in which items sit atop an assortment of cubes or cylinders clustered together, causing the viewer's eye to travel upward.
C
Capacity: Refers to the total number of units (products) that a fixture can hold and the number of the sides the fixture uses to sell merchandise. A high-capacity fixture holds a large quantity of products.
Chipboard: Substrate fixtures when covered with a veneer. It is used raw by brands that prefer an urban unfinished style.
Chrome: Currently the most popular finish for fixtures, chrome is used for counters, floors, and walls. It is made by electroplating chromium onto another metal. Stronger and often superior fixtures have a base of steel with an electrolytic deposit of chromium on it.
Closed-Back Window: The typical display window, with a full back wall, sides, and a large plate glass window facing the pedestrian or street traffic,
Closed Facade: A type of storefront in which the windows are completely blocked off, painted out, wallpapered over, or wrapped in graphics, and only the entrance to the store is visible.
CNC: Computer Numerical Control Router is a computer-controlled cutting machine for cutting various hard materials, such as wood, composites, aluminum, steel, and foams by using a digital design generated by a designer.
Columns: Supporting pillars that are an integral part of a store's construction, they can be used to hold merchandise or to show merchandise decoratively.
Composite Board: A material available in panels or sheets that is a mixture of wood fiber, plastic, and a binding agent. These components are mixed and extruded to form a sheet material that is stronger than wood. Composite board may be covered with a veneer, and it is used to fabricate fixturing.
Copper: A pink or rusty-gold finish that goes well with natural, light woods, to create an earth, traditional, provincial, or masculine setting, it requires special care, special handling, and special lighting on the selling floor.
Costumer: A freestanding fixturing unit used on a floor, ledge, or counter; it has a hanger set onto the top of an adjustable upright, which is set into a weighted base, and usually a skirt bar.
Counters: Major areas for merchandise presentation; the place where the merchandise is presented and the sale is concluded.
C-Rack: One-half of a round rack, this display unit consists of an arc-shaped base with a similarly arc-shaped hang-rod above it, the two arcs are connected by two adjustable uprights. The C-rack can be used for dresses, coats, suits, and coordinates. See also half-circle rack and semicircular rack.
D
Deep window: Window in which the back is far from the front glass, to reduce depth, the display person may erect a self-standing screen or hang drapery from a ceiling track.
Design Process: The steps in fulfilling a design concept, including ideation, sketching, modeling, rendering, preproduction, and implementation.
Die Cutting Process: The method most often used for adding a dimensional quality to a display, the technique requires a die, a cutting tool designed to suit the material being cut, and is similar to cutting out cookies from rolled dough.
Display Calendar: A schedule of a store's upcoming displays, generally blocked out a year in advance, The schedule should be worked out with merchants and buyers, determined by when they buy new merchandise, seasonal and holiday promotions, and yearly sale events.
Display Cases: A major area for merchandise presentation, today's most common, basic display case design has a glass or transparent plastic top and at least three sides of glass.
Display Cubes: Laminate or wood-finished blocks found on the selling floor, cubes can be used to elevate merchandise presentations, as a display surface for a lay-down of accessories, or for demonstrations.
Draper: Consists of a gently curved hanger on top of a rod and serves to show a dress, sweater, jacket, and so on, see also hanger top.
Drawer Units: Pieces of furniture with pull-out surfaces, such as a chest or a bureau. In display, these units can be used both as a prop and a fixture, especially with small separates and fashion accessories.
Dump Tables: A type of aisle table used for displaying sales or special merchandise.
E
Easel: An adjustable folding frame or tripod, small easels may be used in a display or a store window to hold a price card or message, large ones, to hold a shirt and tie at an angle.
Elevations: Buildups used to provide interest and to help separate merchandise in mass displays; they can be tables, chairs, and/or other pieces of furniture that raise a mannequin, a form, a stand, or an arrangement of merchandise, or a platform that covers a large portion of a display floor.
Embossing: A raised or relief impression that creates a textured surface, it gives depth to a flat point-of-purchase (POP) display.
Enclosed Displays: A type of display used to show merchandise in a protected area, usually a fully glassed-in platform, they may be located at the entrance to a department, line an aisle, or be part of a perimeter wall.
Endcap: Fixtures attached to either side of a gondola fixture facing out toward the aisle. The endcap emphasizes one particular product or line of products and highlights the brand. The aisle is considered a premium location due to the traffic flow and attention.
Etagere: An open, multi-shelf display fixture, most often used to show china, glass, home furnishings accessories, and small gifts.
EurnShop: The leading and biggest trade show for the retail environment and the trend barometer for innovations in the field. held once every three years in Dusseldorf, Germany, the five-day show last hosted more than 2,500 exhibitors from more than sixty-three countries, who showed their wares to more than 110,000 visitors from more than ninety countries.
Extruded Uprights: A group of modular systems based on vertical multifaceted and multi-slotted metal or plastic lengths into which horizontal elements, brackets, panels, or other structural elements are slipped and then secured.
F
Fascia: A horizontal board or panel that can be used to conceal lights or as a background for merchandise displays.
Fiddleback: A grain found in wood finishes that has many curves and lines that are very close together. It may consist of swirls, curls, or resemble a flame shape and make the wood more desirable. For example, birds-eye maple wood has a distinctive pattern that resembles an eye shape.
Fixtures: Merchandisers, units to hold and show products.
Fixture Capacity: Refers to the amount of products a fixture can hold or successfully merchandise. A capacity fixture is designed to hold bulk merchandise without seeming visually heavy.
Floor Fixtures: Units designed to hold and show merchandise out on the floor, the major types of fixtures include round racks, T-stands, and quad racks. Also known as a freestanding fixture.
Focal-Point: Any place in the retail setting where emphasis has been placed to attract the shopper.
Freestanding Closet: Portable closets, usually combining shelf space with hang space, in the display, a freestanding closet can be used both as a prop and as a fixture. See also armoire.
G
Gauge: The thickness of a material.
Glass Facage: A type of storefront in which three are display windows to one or either side of the glass doors that are usually open during business hours, the glass panels of the windows extend from floor to ceiling, and there are usually no raised floors in the widows.
GlobalShop: Currently, the biggest and most inclusive annual trade show for the store designer/visual merchandiser and retailer. The centerpiece of each show is a presentation of new vendor shops especially created for some of the country's best-known brand marketers.
Gondola: A long, flat-bottomed merchandiser with straight, upright sides, it is usually designed to hold adjustable shelves and may be combined with cabinets toward aisles or walkways. Graphics in today's store design and display, generally refers to oversized photographs, blowups, or light-box art, although artwork, sketches, and enlarged prints are also used.
H
Hanger: A device for hanging garments, it can be an alternative to the mannequin. Ideally, a dimensionalized, or padded, hanger should be used to ensure that the garment drapes better.
Hang-Rods: Rods or rails from which garments are hung. hangers rest upon and slide along this rod.
High-Gloss Finish: A surface that contains a shininess or luster. It often refers to paint that dries to a shiny finish. Laminates and woods can have a clear coat applied to obtain a highly polished surface.
High-Traffic Area: Locations throughout the store that get very heavy foot traffic: in front of and around escalators or elevators, at entrances or exits, and near major features spots, displays in these areas should be changed frequently.
Hollow Tubes with Finger Fittings: Metal or plastic systems consisting of precut or standard lengths of hollow rods or tubes, round or square, and joiners or connectors that look like fingers.
Hot Stamping: A process for applying the product's name or logo, decorative designs, or copy onto dimensional plastic pieces, such as shelves, platforms, or black panels.
I
Injection Molding Techniques: Precessing for molding of three-dimensional pieces for point-of-purchase (POP), requiring heat plus pressure.
Injection Molding Tool: An aluminum, or sometimes steel, tool used for molding of three dimensional pieces for point-of-purchase (POP). The typical mold is made in two parts: the cavity side, which is the face of the desired product, and the ejector side, which is the back.
Interactive Fixture: A merchandising unit that may include an electronic, a keyboard, and a computer screen that the shopper can operate to get product information.
Interactivity: Refers to a digital device, digital media, or digital experience that promotes customer engagement in a retail setting. Interactivity can also be used to describe other social activities that influence the brand experience.
J
Jewelry Pads: A thick Upson board shaped panel covered in velvet or the customer's own material.
K
Kiosk: A self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise, it can be used as a mini-boutique, an outpost, or an enclosed information desk.
Knock-Down (KD): A fixture or display designed to be shipped unassembled in parts. The KD design reduces the cost of shipping but requires assembly on site.
L
Laminate: A decorative plastic skin or overlay for a surface that is glued.
Lamination: A process whereby two or more materials are joined together into a single piece, using glue or cement. In display, it refers to the bonding of a printed sheet of paper of decorative finishing paper onto a sturdy, underdesigned cardboard, the supporting board provides weight, strength, substance, and body, whereas the printed paper on top contains the graphics or message.
Landing Area: An area the the entrance of the store specifically designed to slow down shoppers, occasionally targeting them with promotional merchandise. Big box stores will position food services and value-based offerings to interrupt the pace, whereas department and specialty stores entertain consumers with large displays.
Layering: The superimposition of different shapes, one on top of the other, gives depth to a point-of-purchase (POP) display.
Leaf: Leaf is a term used to describe a finish of a surface or object. It is derived from the ancient gold leafing process. Gold leaf refers to hammered sheets of metal utilized in the traditional process of gilding, today's gilding is a metal alloy and is available in a wide selection of metallic colors such as silver, gold, copper, platinum, bronze, and brass. Leaf finishes are typically bright and polished, antique refers to aging the surface to appear distressed, and a patina suggests an oxidation process similar to the Statue of Liberty.
Ledges: Large and more imposing than a counter fixture, they require a space at least 5 feet high.
M
Mannequin: A representation of the human form, used especially for displaying clothes.
Marquees: Permanent awnings extending out over the entrance to a store, an integral part of the building facade.
Materials: Refers to fabrics, foam core, dry florals, panels, metal, tile, and anything used as an ingredient in a design or display.
Matte: Matte surfaces are dull and muted with little reflective quality. Matte refers to paint or laminate finish with a nonglossy flat appearance.
MDF: Medium density fiberboard is a paintable composite material available in sheets or panels, MDF is used to manufacture fixtures and surfaces in store interiors.
MDF Ultralight: Medium density fiberboard Ultralight is a paintable material available in sheets or panels, it is lighter in weight than regular MDF. Air is pumped into the material during production, making it 30% lighter. MDF is used to manufacture fixtures and surfaces in store interiors.
Merchandising: The creative arrangement of merchandise in a retail setting.
Modular Fixtures: Fixtures composed of modular elements.
Molded Polymer: A resin-based material that is poured into a mold to produce a custom design element or prop. Molded polymer has a long life span, can be used outdoors, and is paintable.
Museum Cases: Display cases that can on occasion, serve as a counter or demonstration area, they consist of a column or pedestal (usually rectangular) with a five-sided glass case on top. They are often taller than a counter, and the merchandise, precious and special, is raised up closer to the viewer's eye level.
N
Nickel-Plated: A surface similar in appearance to chrome plated, but not as durable or efficient. Nickel plating is not frequently used for better fixtures, this finish may have a yellowish cast when compared with the cool, silvery-blue color of chrome.
National Retail Federation (NRF): The National Retail Federation is the world's largest retail trade association. Its membership includes department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, and grocery stores. Members also include businesses that provide goods, and services to retailers such as vendors and technology providers. The NRF holds an annual conference/convention in New York each January.
O
Omnichannel: Describes the numerous methods a consumer can shop, by using a digital device, website, catalog, or visiting a store.
One-Item Display: The shoeing and advancement of a single garment or any single item.
Open-Back Window: A window that has no back wall, thereby offering a direct view into the selling area beyond.
Open Facade: Type of storefront in which, unless there is a change of flooring material, there is no separation between the shopper on the mall aisle and the store, except the threshold.
P
Painted Finishes: These include baked enamel, lacquered, and epoxy paint finishes. They are also becoming increasingly popular in hardware, gourmet, and kitchen supply areas. For many years, painted fixtures were white, black, or metallic gold, but today there is no limit to the range of colors avaliable.
Particleboard: A composite board made of wood particles and a bonding agent used to manufacture furniture and fixtures. It can also be used as a substrate. Stores like Urban Outfitters use it as a surface material in store design.
Patina: A finish that suggests age or the oxidation process on the surface of wood or metal caused by weather, wear, or time. The Statue of Liberty has an oxidized patina surface known as verdigris.
PAVE (Planning and Visual Education Partnership): A trade organization whose objective is to encourage students to study retail design and planning and visual merchandising. Each year, PVAE sponsors a design competition for students in art schools and colleges. PAVE also seeks to encourage retail management, store planners, visual presenters, architects, and manufacturers to interact with and support design students through seminars, workshops, and PAVE's annual fund raising gala.
Pedestals: Also known as risers, pedestals are wood, plastic, or cardboard bases in assorted sizes used to elevate merchandise presentations.
Permanent Unit: A store fixture used when the product is not likely to change in design or in packaging very rapidly, it usually displays more costly items, such as watches, fountain pens samples of wood flooring, tires, or vacuum cleaners. The displayer/fixture is more costly to produce but is made to stand up to wear and tear for a year or so. Included in this category are neon signs and acrylic etched signs, electrified clocks, and illuminated menu boards.
Pipe Rack: A utilitarian fixture with wheels, made of round tubing and resembling an inverted U, it may have a flat wooden base, to which the wheels are attached.
Planogram: A diagram containing images and information indicating the placement of fixtures, products, and mannequins within a retail space or window display. The planogram is a tool to communicate merchandising standards between stores.
Platforms: Elevations, risers, raised stages, or walkways.
Plywood: A building material made of layers, or sheets or "plies" of wood glued together. The thickness and type of wood used on the outer surface will determine the actual cost per sheet. Plywood is commonly available in a variety of surfaces such as birch, pine, and poplar. Plywood comes in many "grades" from rough to fine and standardized thicknesses of 1/4, 3/8, 1/2, and 3/4 inch.
Point of Purchase (POP): Traditionally, signage for attracting customers to a store. Today, an entire industry, encompassing display, fixturing, store design, and advertising.
Polished Chrome: A bright, shiny finish sometimes applied to fixtures made of brass or nickel, also known as mirror chrome.
POP-Up Shop: A retail space designed to last for a limited amount of time to gain public attention and activate products and brands. Online retailers use POP-Ups as a strategy to gain buzz and social media attention.
Portfolio: A collection of an individual's best and most creative work, including, for the visual merchandising and display professional, photographs of previous displays, sample sketches, copy design, floor plans, and fixture designs. When on the job, smart individuals will continue to build their portfolio in preparation for new job opportunities or possible premotions within the company. For freelance visual merchandisers, a quality portfolio is essential.
Promotional Display: Advances or emphasizes a particular concept, trend, or item. It can be a one-item, line-of-goods, related merchandise, or variety display.
Promotional, or Temporary, Unit: The store fixture with the shortest life expectancy, designed to serve on the counter, on the floor, or on the shelf for a few weeks to a month or two. Often produced of cardboard, corrugated materials, or lightweight vacuum forming, it is usually a timely or seasonal piece that ties in with other media, such as ada or TV commercials.
Props: Articles used in a display or presentation. They can be bought, rented, borrowed, or improvised from whatever is on hand.
Prototype: A handsome model or sample of a design element made to evaluate its success before production. A rapid prototype is produced through the process of 3D printing.
PVC: Polyvinyl chloride is an extremely durable, rigid form of plastic available in lightweight plastic sheets that can be custom dyed. Known by the brand name Sintra, PVC is easily thermoformed to creat display elements and fixtures.
Q
Quad Rack, or Four-Way Face-Out: A four-armed fixture with each arm extending out from a central core. Usually, each arm is turned out at a right angle from the center or upright, like a pinwheel. Because it is designed with four separate views, the quad-rack unit is ideal for showing separates or coordinate fashions.
R
Rapid Prototype: A quick machine process used to create a replica of a CAD design that utilizes a 3D printing process.
Related Merchandise Display: The showing of separates, accessories, or other items that go together because that are meant to be used together, because they are the same color, or because they share an idea or theme.
Rendering: The process of creating a 3D drawing or image using CAD (computer-aided design) to communicate a design concept.
Resins: Commonly used for casting forms using a poured or rotational molding process. A strong material, resin is a liquid plastic that cures into a polymer and is used to make reproductions, mannequins, props, and sets.
Retail Design Institute (RDI): formerly the Institute of Store Planners, professional membership is open to persons 25 years of age or older who have been working a minimum of eight years as full-time store planners. RDI has an active education program, sponsoring scholarships for students in store planning programs in schools across the country. There are also newsletters and other publications and many regional and joint meetings that are often combined with presentations by reade members. There are several local chapters that plan special programs for their groups.
Return on Investment: Also known as ROI, a term used in retail as an indicator to calculate the performance of retail space based on the square footage.
Risers: Devices used to elevate merchandise in a window, showcase or on a table to achieve variation in height. Risers are available in many sizes and materials to suit accessory displays, they may be a simple block wood, a saddle, or a U-bend of acrylic.
Round Back: A display unit usually consisting of a circular hang-rod, 3 feet in diameter, raised anywhere from 45 inches to more than 6 feet off the ground. It is set on an adjustable upright that is securely attached to a wide, weighted base, which is stable and holds the floor, even when fully weighted down with merchandise.
Rubber: A technique for producing a three-dimensional object by pouring a rubber, latex like compound into a specially made hollow mold and allowing it to dry or force drying it in an oven. It gives depth to point-of-purchase (POP) displays, the resulting piece can then be painted, gilded, textures, and made to resemble natural materials such as wood or stone.
Run: Also known as production run, refers to a quantity of work turned out, such as a promotion being produced.
S
Semipermanent Unit: A store fixture that is usually expected to be in use for about six months to a year, and though it is constructed to be rigid and tough, the materials may not be as fine as those used in a permanent fixture/displayer.
Shadow Box: A small, elevated window used for the presentation of special merchandise or accessories.
SHOP! Association: This global nonprofit trade association is dedicated to enhancing retail environments and experiences. It represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through their leadership in research, design, building, marketing and evaluation. SHOP! is the new name for ARE and the POPA! Association. Formerly known the National Association of Store Fixture Manufacturers, the organization has served the industry since 1956. SHOP! SHOP! publishes and distributes a yearly buyers' guide, SHOP! Retail Environments magazine, and a Members Connect publication to its membership.
Shop-In-Shop: A small, specialized shop within a large store such as a major department store, targeted at a specific market and age group. The shop-in-shop may represent a single brand.
Showcase: A unit that combines the storage capacities of a cabinet, the selling surface of a table, and the display potentials of a shadow box, it may be made entirely of glass or wood or combined with metal.
Single-Rod Hanging: A single rod or rail upon which dresses or coats or suits are hung. The rod is attached to a wall or partition, usually 5 1/2 to 6 feet from the ground. In the case of formal wear, the rod may be set higher.
Sketcher: Freehand drawings, a phase in the ideation process. Sketches enable the designer to communicate his or her ideas to the client quickly to begin a discussion about a design.
Sketch Model: A quick foamcore model that allows the designer to evaluate the design. The sketch model may or may not be executed in the exact size, it may be relative to scale to show the placement of objects and the overall concept.
SKUs or Stock Keeping Units: Identification code for a store or product, often portrayed as a machine-readable bar code that helps track the item for inventory.
Slotted joiners: Cubes or spheres that are precision slotted or drilled with holes. Some are designed to accommodate sheets of glass, plastic, or composition board to form shelves, bins, or rectangular structures. Others work with rods and tubes to make skeletal frames.
Slotted Uprights: Simple, adaptable building device for fixturing and store planning, usually steel or aluminum squared tubes that are precision slotted on one, two, or four faces.
Sonic Seal: A machine that electronically fuses and melds together finished pieces created from injection molding, as for the top, bottom, and sides of a box.
Sonotube: An inexpensive, rigid cardboard tube used in construction that is available in various diameters. It is commonly used for platforms and displays when a curved form is desired.
Sourcing: The process of finding the necessary materials or props, fixtures, or design elements to create a display or store design.
Spiral Costumer: A corkscrewing waterfall extended out from a central upright or post. The merchandise is visible from all around, but the presentation is essentially shoulders out, with an occasional glimpse of the front of some of the merchandise.
S-Rack: Made by placing two C-racks and to opposing, the S-rack has a greater potential for variety of merchandise presentation.
Stand: A very widely used, basic fixture that comes with an assortment of tops that may be slipped interchangeably into an adjustable rod set on a weighted base, the base sits securely on the floor, and the rod may be adjustable to the desired height for presenting the merchandise.
Stock Holders: "Bread-and-Butter" fixtures, the workhorses that actually hold the selling stock. They may display, but primarily they are stockers. Two examples are the quad rack and the round rack.
Store Image: How the store is perceived by shoppers. The image is determined by the store's look - the architecture, design, displays, color, lighting, and so on.
Substrate: Any material used beneath another for support. Substrate board is typically made of composite materials or particles of wood glued together, it is less expensive than wood.
T
Tables: In display, tables can be used as both a prop and a fixture. These everyday pieces of furniture can create a sense of time and can show off or hold merchandise in an interesting, personal, and intimate manner. Tables can also be used as elevations in window displays.
Tambour: A wood or composite board with precision-machined slots that run across the length or width of the panel, providing a smooth curved surface. Tambour can bend to produce a 10-inch radius and can be easily painted or laminated. Tambour is also a term used to describe other woods with bending capability such as maple or cherry wood, so local research is recommended.
Thermoplastics: Resins or plastics that can be repeatedly softened by the application of heat. This material is very important in the vacuum forming processes.
Thermosetting Plastics: Resins or plastics that, once cured and set, either by the application of heat or the addition of chemicals, become infusible and insoluble.
Three-Part Rack: A round rack composed of three separate but equal arcs, usually, the height of each arc is individually adjustable. It is effective for showing separates, coordinates, or assorted colors and styles of a particular item.
Tir-In: A promotional element related to a particular sale event.
T-Joints: T-shaped connectors joining three pieces of tube in one plane to form a long line with a line bisecting it, two extensions at right angles to each other, with a third finger extending up or down.
Trade Organizations: Industry trade groups that generally focus on advertising, education, and research, most sponsor trade shows once or twice a year. Associations for the visual merchandising and display professionals include NRF, SHOP Association, PAVE, and RDI.
Trade Shows: Commercial ventures wherein a manufacturer or distributor shows a line of merchandise, introduces a new product or an improvement on an existing one, or exhibits for the sake of goodwill or company image. Often, trade shows are produced in large exhibition halls in which several hundred exhibitors battle for attention in open and exposed areas.
Trays: Small extensions or shaped dishes, they may be shaped compartments that can be added to a shelf or floor unit to separate and hold different items apart but still together on the same unit.
T-Stand: A display specialty unit: a highlighter or accent piece. Small, light, carries a minimal amount of merchandise, and makes big fashion statements.
V
Valet: Similar to the customer, the valet has a heavier and wider hanger, along with a slacks bar, which makes this fixture especially useful for menswear. The hanger and the slacks or skirt bar attachment are adjustable, riding up and down on the vertical rod.
Vendor Shop: A shop within the retail establishment that is a showplace for a particular vendor/manufacturer or brand name. Within the space allocated by the retailer, the vendor created a distinctive selling environment that complements the product line and projects the product's image. The vendor provides the fixtures, the furnishings, and the signage.
Veneers: Thin sheets of wood or laminates that are adhered to a less expensive material called a substrate. Veneers suggest the appearance of real wood or a decorative surface for a fraction of the cost.
Vinyl: A medium used for a vinyl cut machine that is available in a variety of colors, textures, and translucencies. It is used to create signage and graphic elements in stores on windows and surfaces.
Vinyl Cut: A signage technique, machine cut lettering that is adhered to window glass and other surfaces to convey branding or information for the shopper.
Visual Merchandising: Showing merchandise and concepts at their very best, with the end purpose of making a sale.
Visual Presentation: Display, how the merchandise is arranged to attract the shopper.
Visual Standards: Criteria established by a brand or a store to ensure a distinctive style and quality for displays and merchandising.
Vitrine: A glass-enclosed, shelved cabinet or showcase, often with glass shelves and partitions. A vitrine is usually a decorative piece, sometimes made to look antique, it is used to display small, precious items or accessories.
VMSD (Visual Merchandising and Store Design): A monthly magazine containing articles relevant to merchandise presentation and store planning as well as dozens of ads for the many elements necessary for the successful installation of windows and interiors. By filling in the number on the request card that is inserted at the back of the magazine, the display person is assured a steady flow of brochures, booklets, and illustrative material on new products and designs.
W
Waterfalled: Merchandise presentation in which items are placed on hangers in descending order, on a sloping arm, off of a wall or freestanding floor fixture. The evenly spaced hooks, knobs, or notches keep the hangers from sliding down.
Wayfinding: A directional signage system used to assist shoppers in finding their way around the store.
Wiggle Board: Bendable plywood made from hardwood with the layers all running in one direction, this gives bendability to the panel and can be applied on a curved radius.
Wings: In fixture design, wings are vertical panels that protrude off a fixture to introduce additional brand or product information. They are commonly positioned in the middle of a gondola or an endcap fixture.
Wood fixtures: Fixtures or merchandisers constructed mainly of wood.
X
X-Joints: Joints formed by four lengths of pipe made into a cross or X shape.
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